Insights and research
How AI search and agentic commerce change the way shoppers find products, and what stores can do about it.
Agentic commerce: what changes when AI shops for your customers
What we found when we read 293 product pages the way an AI does
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Agentic commerce: what changes when AI shops for your customers
AI assistants now answer "what should I buy" and, since late 2025, can complete the purchase too. Stores that want to be picked must be readable by these agents: clear product facts, matching prices and trusted reviews.
What we found when we read 293 product pages the way an AI does
On one public store, 145 of 293 products had a data problem, and the store was in Google's first ten for 3 of 24 buyer searches. Here is what one ecommerce.com run found, from public data only.
How to write a product page that AI answers can quote
An AI answer can only quote what your product page states in plain text. State the facts of the category in the HTML, keep one price everywhere, add product structured data, show reviews, and let answer bots read the page.
See what holds back your products
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