How it works

How ecommerce.com works

Enter your store address. In about two minutes every product gets an SEO score and an AI-readiness score, with where it ranks on Google, who sells next to you, what buyers say, and the fixes that add the most.

About 2 minutes. No password, no install. Public data only.
The full walkthrough

One run on a real store, step by step

Scroll to follow the run on allbirds.com, 24 September 2026. Public data only, United States, desktop. Allbirds is not a customer.

  1. No login and no install. The run reads what any shopper can see: the home page, robots.txt, the product feed and the sitemap.

Step 1 of 7You enter one address
yourstore.comAnalyze
  • The home page, in 0.9 s
  • robots.txt: which bots may read the store
  • The product feed: 293 products
  • The sitemap: 1,845 addresses
0.9 sto read the home page
What you see

Answers to the questions you ask about your store

Which products are ready for AI answers

Each product gets an SEO score and a GEO score. GEO shows if the page states the facts shoppers ask about in its category. Each score shows its checks.

SEO scoreGEO scoreFixes by value

Analyze a store

|

Run analysis

Product feed

17 SEO checks

Facts the page states

Google's product grid

Where you rank, and who Google's AI names

We run real Google searches for your products, the way a buyer types them. You see your place, the sites above you, and the brands the AI answer names.

Buyer searchesAI OverviewsProduct grid

Google search

Reading

24 buyer searches

Your place

Checking

Above you

Listing

AI answer

Quoting

Top 10 on 3 of 24 searches

What buyers praise and warn about

Your latest Trustpilot reviews, read sentence by sentence, beside what Google's AI says about you. Every quote is the buyer's own words.

200

latest reviews read, sentence by sentence

Reviews read

0latest

Subjects

0per review
What holds you back

Find what costs each product its visits

Other sellers, broken pages and missing facts, found for every product and page, with the fix that adds the most on top.

The head of ecommerce of an online brand reviewing a sales dashboard beside the warehouse
Add missing product factsFix dead collection pagesAnswer the top return reasonMatch feed price and page price
Allow AI answer botsAdd product structured dataReply to 1-star reviewsWin Google's product grid

Know what Google's AI tells shoppers

Every AI answer is quoted word for word, with its source.

Ask about
Products
Pages
Reviews
Competitors

INPUT

“allbirds.com”

READING THE FEED

SCORING PAGES

SEARCHING GOOGLE

READING REVIEWS

Fixes ranked by what they add

Each fix shows the products it touches and the points it adds to their scores. Start at the top of the list.

// evidence.json
{
  "check": "Return terms",
  "source": "Product page",
  "quote": "word for word",
  "url": "yourstore.com/…",
  "model": false
}
Sourced

Proof for every number

Every score shows its checks and every quote shows its source. A value we cannot measure says not published.

Shopify
Trustpilot
Sitemap
Google
WooCommerce
robots.txt
JSON-LD
AI Overview
DataForSEO

Other sellers next to you

See which stores and resellers show your products in Google's product grid, and how often your own store shows.

How it works

Your answers in about two minutes

One address. No login. Nothing to install.

A real example

What one run found on a public store

The real dashboard, with the data of one run on allbirds.com: public data only, United States, desktop, 24 September 2026. Allbirds is not a customer. Your dashboard shows the same for your store.

Products293 products · allbirds.com
Who is thereType and statusSales trend
Men's Strider Explore - Natural Black (Dark Grey Sole)5667Not visible+7ShoesSold out$130Broken tag valueSep 2419:33
Women's Dasher NZ - Blizzard/Deep Navy (Blizzard Sole)5046Not visibleNot in AI+7Shoes$140Broken tag valueSep 2419:33
Men's Dasher NZ - Anthracite (Dark Anthracite Sole)5066Not visible+7Shoes$140Broken tag valueSep 2419:33
Men's Strider - Medium Grey (Blizzard Sole)5959Not visible+7Shoes$130Broken tag valueSep 2419:33
Men's Tree Dasher 2 - Natural Black (Blizzard Sole)5263Not visible+7ShoesSold out$140CleanSep 2419:33
Men's Cruiser - Shadow Blue (Natural White Sole)3763Not visible+7Shoes$105CleanSep 2419:33
Women's Cruiser Slip On Canvas - Sea Spray (Natural White Sole)4537Not visible+7Shoes$100CleanSep 2419:33
Men's Cruiser Terralux - Anthracite (Dark Gum Sole)5558Not visible+7Shoes$135Broken tag valueSep 2419:33
Women's Wool Runner NZ Mid Waterproof - Natural Black (Natural White Sole)8268Place 1AI source+6Shoes$160Broken tag valueSep 2419:33
Women's Wool Runner-up Mizzle - Hazy Indigo (Hazy Indigo Sole)9169Place 1AI source+6ShoesSold out$145CleanSep 2419:33
Trino® Sprinters - Low - Buoyant Pink5246Not visible+7SocksSold out$15CleanSep 2419:33
Trino® Sprinters - Cushioned - Onyx - New Edition5046Not visible+7SocksSold out$15CleanSep 2419:33
Trino® Sprinters - No Show - Onyx5246Not visible+7SocksSold out$12CleanSep 2419:33
Women's Lounger Lift - Rugged Beige (Stony Cream Sole)5660Not visible+7ShoesSold out$110CleanSep 2419:33
Women's Cruiser - Natural White (Natural White Sole)4761Not visible+7Shoes$105Broken tag valueSep 2419:33
Women's Cruiser - Rugged Beige (Rugged Beige Sole)4763Not visible+7Shoes$105Broken tag valueSep 2419:33
0
of 293products have a data problem. Every product gets an SEO and a GEO score, with the checks behind it.
Competitors
Stores and marketplaces that sell on the buyer searchespages of 24
  • Allbirds4
  • amazon.com21
  • nike.com13
  • adidas.com10
  • on.com10
  • dsw.com9
  • famousfootwear.com9
0
of 24buyer result pages show the store. amazon.com is on 21.
Pages
0
of 1,845sitemap pages are dead. Google keeps crawling them.
0
of 24

buyer searches had the store in Google's first ten

0
of 200

latest Trustpilot reviews gave 1 or 2 stars

0
of 200

of those reviews got a reply from the store

Your data

Public data only

The first run reads what any shopper can see. Private numbers, such as orders, will come from a store connection. It is coming soon.

No login needed

We never ask for a password or admin access to run the analysis.

Every number has a source

A value we cannot measure shows as not published, never as a guess.

Model answers are labeled

When a model writes a sentence, the dashboard says so next to it.

Inside

What you will find inside

Three views of the same store, joined product by product.

Analyze my store
ProductsSEO + GEO

Every product, two scores, one table

Sort by the points a fix is worth. Open a product to see its checks, its Google results and its AI answers.

PagesCrawl

Dead pages, trust pages and machine-readability

Every URL of the sitemap with its kind, its score and the reason it fails.

ReputationReviews

What buyers praise and warn about

Trustpilot reviews and Google's AI answers on eight subjects, quoted word for word.

FAQ

Questions? We have answers

Still unsure?

Run it on your store and see the answers in your own data.

Analyze my store

No. The first run reads public data only: your pages, your product feed, Google results and public reviews. We never ask for a password. Private data such as orders will come from a store connection, which is coming soon.

Get started

See what holds back your products

Enter your store address. Your dashboard is ready in about two minutes.

About 2 minutes. No password, no install. Public data only.